Why Sales And Per Capita - 2246 Words

Per Capita and sales would be easily related as Per Capita would be based upon each person’s salary. If an individual’s salary is increased it would, in turn, make it more feasible for said person to be able to make extra purchases that they previously wouldn’t. This would explain why sales and Per Capita are positively related. Many variables would play a role in the sales decision as well. Variables Numerous variables are to be considered when making a large purchase. Some of those variables would include competitor advertising, competitor dealer discounts, introductions of new competitive models. Other variables that would be considered would be the age and gender of the purchaser, also traits and characteristics of the purchaser†¦show more content†¦Dependent Variables. Dependent variables are dependent upon the independent variable and would be likely to change as the independent variable changes. With age changing a person’s wants or needs would also change. A person that is young and single would most likely not come to a car lot to purchase a minivan whereas a person that has begun a family would consider this purchase. A teenager that has just received their license is most likely not going to purchase a large family vehicle as well. Mattingly mentions that â€Å"dependent variables are akin to phenomena; selection of dependent variables, therefore , should be based on the phenomenon of interest rather than some context† (Dependent Variables, p. 237). Thus saying that dependent variables should be based on occurrences or facts that are of interest to the researcher, rather than just as a method of research. Moderating Variables. Moderating variables are another form of independent variables. These variables will have a significant effect on the independent variables and the dependent variables relationship (Cooper Schindler. p. 56). Moderating variables would include the variables such as competitors advertising, competitive dealer discounts, and the introduction of new competitive models. These variables are outside the control of the original automobile manufacturer, but using these variables would most definitely have an effect on the relationship in the independent and dependent variables.